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13 Oct 2017
google play

With a galore of highly intuitive mobile apps available on Google Play, it becomes difficult to optimise your app and fetch a steady number of downloads. To make your app successful, it is essential to research well and come up with a unique strategy for presenting your app as more performing and better than the rest.

Adhering this fact, here are some of the most productive optimisation tips for boosting the visibility of your app on Google Play.

Research and Place Targeted Keywords in the Description and Name

Keyword research has always been an important part of a process which, includes any optimisation strategy meant for a search algorithm. Try to use the set of keywords which, are relevant to the app. Moreover, try to pick a set of keywords which, enjoy the highest Traffic Scores and support the changes to gain a high rank as well.

google play

Boost the Visual Appeal of app

While considering the concept of App Store Marketing, using imagery that serves the interest of browsers is a key strategy to work on. You will have to choose the screenshots which, accurately convey the main features of your app. This, in turn, will offer a good reason to users for downloading your app.

Track Your Progress

It is important to check the ranking of your app for the targeted keywords by using different performance measurement metrics. The different types of measurement metrics help in offering clear insight about the effectiveness of the optimisation strategies thereby, allowing users to know their market standing.

Build an Attractive App and Get Good ratings

Build an app which, provides great value to your investment and your app will get optimistic reviews. Getting favorable feedback from users will help in improving the ranking of your app at search result pages of Google Play thereby, helping to drive consumers for making the final decision.

Release Promo Videos

Before buying an app, consumers mostly prefer to see how an app functions. Marketing at Google Play over the Apple Store comes with a huge benefit of including a YouTube clip of the app in action. This serves as a brilliant opportunity for showing customers what the product is, how it works and how it serves as a unique choice and most importantly the reason which, drives people to download it.

A well-built app directs impacts the various performance metrics related to the product. This certainly includes the download growth, number of downloads, installs, number of ratings and usage frequency as well. These facts and figures help in understanding how well the mobile app is performing and whether it requires any type of improvement or not while, optimising it on Google Play.

13 Oct 2017
email list

After going through all the “what is email marketing” stuff the second most important thing is what is “email list”? An email list is a database of information of existing clients or potential clients. These are an inevitable requirement in email marketing to obtain leads for business. Basically, an email list is a compilation of names, email address, contact numbers, demographic location etc of a targeted group. With a good email list you can easily attract your potential customers and aware them about new products, services, sale or any kind of promotional activity currently going on or are going to happen in near future.

Good email lists are very hard to find if you want to purchase it. But good lists can be built with some good strategies and efforts.

Basically, there are two types of Email lists used in mass mailing

  1. Opt-in list or permission based list: – This type of list is best in the business because it will give most effective ROI results. Opt-in means someone gives permission to you to email him about your company, product, services etc on daily, weekly or monthly basis. That is the reason why these lists perform well in email marketing. These types of lists can be built through so many ways like pop-up opt-in form on our blog or website, opt-in box on social Media sites, through online poll or survey etc.
  2. Compiled or purchased list: – In this type of, list data is brought together from many public sources like publishers, sweepstakes, consumer survey data, retailers, etc. This kind of list will not perform a like opt-in list, but if you are looking to send bulk emails, then it is the most suitable kind of list you can afford.

email list

So, now we know what email lists are and how can they be used? The next step is how to make an effective email list?

There are many ways to build a good list. The good ones are described here:

  • Ask your Customers to give permission to email them: Ask your customers over a phone call or personally to give permission to email them. If you a have physical store, ask for email address at point of sale, tell them they will be notified about upcoming discounts or sale via email. If you have an internet based business, your communication with your customer is only through email, send a follow-up mail after a sale or lead. When you have employees, train them well to interact with customers and ask for their email address.
  • Add an Opt-in form at your website or blog: Your email service provider will make it easy for you to do this. Your website is the first place from where your potential customer or existing customer will know about your products, services or any latest information. Use this opportunity to build relation with the customer.
  • Get to the friends of friends: Encourage your existing customers to spread the word about your services or products. Include forward to friend option and share on social media option in your email. Offer incentives, rewards or free gift to your customers on every sign-up of their friends.
  • Use social media: Ask your twitter followers and Facebook fan page followers to sign-up for email alerts of your services.
  • Conduct online poll or survey: Ask views of people about information relevant to your business. Offer free thank you gifts for participating in the surveys and polls, which will delivered to participants email.
  • Participate in networking events and trade shows: Meet with new people at various online or physical networking and trade shows, tell them about your newsletter which will provide the latest information.

By using these tactics, you’ll surely see your list growing. But these are only few ideas to get started building the list. There are plenty of other ideas as well. Get going with your list building process will show you, that there are plenty of people whom you can send your emails.

6 Oct 2017
social media for business

Social Networking is on a growing pace like never before. It is very important to know about it and how to use to target and connect with potential customers across the world. Most of the people in the world completely rely on the internet where they earn their bread with the help of social media.

Benefits of Using Social Media for Any Enterprise

  • Awareness of the Brand

Social media plays a vital role in making people aware of a business or company. Every day, thousands of new visitors join it, which automatically increases your chance to get considered by potential customers. Social is media is all about awareness and consideration. Lead generation is not the purpose of social media.

  • Know the Trend

It provides you insights into the mind of your audience. Recognizing your audience will assist you to discover inventive ways in which you can achieve them via advertising or content. Catering and targeting to the present level can result in multiple conversions.

  • Compete With Your Competitors

With the help of social network monitoring, you can gain key data about your contestant. This type of intel will allow you to form strategic business decisions to stay ahead of them. For example, you can create search streams on Hootsuite to monitor industry keywords and mentions of your competitors’ names and products. Based on your search results, you can enhance your business to offer product enhancements, service, or content that they may be missing.

  • Sharing Content More Effectively

In the past decade, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social network, specifically, when it comes to distributing content about your business, all you need to do is share it on your brand’s social networks. This does not only apply to your organic reach on social media but to pay too.

Social ads are an inexpensive way to boost your business and distribute content. They also offer powerful targeting choices so you will reach the right audience. For example, if you run an ad campaign on LinkedIn, you can segment by location, company, job title, gender, and the age-the list goes on. If you’re running a Facebook ad, your target can be based on location, demographics, interests, behaviors, and connections. You can track and quantify the performance of your social ads in real time.

  • Get More Sales

If your social media is done correctly it may assist you to increase sales. An audience that is truly concerned about your brand or product will react to sales messaging and convert. Having a social media presence can also permit customers “get to know” your brand, giving you more opportunities to gain their business.

6 Oct 2017
YouTube Marketing

As the popularity of videos surged and they started becoming one of the most important channels of content discovery, YouTube’s significance substantially rose and it became the primary medium for content propagation. As of now, YouTube is the second largest search engine, next only to Google.

Almost around 60 hours of video content is uploaded to YouTube every single minute and well over 4 billion videos are watched every 24 hours. Since the customers tend to navigate among the various platforms, it only makes sense for business owners to reach out and cater to their customers across all such touch points.

As we all know, YouTube is now a Google product, marketing on YouTube automatically gives the content a massive boost on Google results as well. If you still haven’t moved to video marketing, you ought to hurry up. Add a whole new dimension to your marketing mix and add depth to your marketing campaigns. If you’ve been trying your luck with YouTube marketing for a very long time and still not getting results, you could use the below mentioned actionable strategies to enhance your YouTube marketing efforts,

3 tips to up your YouTube marketing game

Sit back and research

There’s a famous saying that applies really well in the digital marketing realm. ‘Those who fail to plan are planning to fail.’ Now that you’re well aware of the prevalent scenario and your competitors, it’s about time you begin planning how you would go about it. Planning video structures and scripts are one option. You should also curate a list of content buckets. Content buckets are a really efficacious source of educating, entertaining and then direct your viewers to wherever you want them to.

Post unconventional content and arouse curiosity

At most, people can tolerate a dry, monotonous tutorial given that it provides them with the unique information they can’t find elsewhere. That being said, no one is going to watch a dull and dead infomercial. And please make it a point not to mimic famous artists. Alternatively, what you need to do is get out of your immediate product zone and try and get people excited, while positively reflecting on your brand and service.

Collaborate

Almost all the successful YouTube marketers are known to collaborate. There’s nothing better than leveraging the benefits of someone else’s hard work and audience and getting your content shared and viewed by millions. Collaboration is mutually benefitting and a win-win situation for all the marketers involved where everyone gets the best of each other’s group of audience.

29 Sep 2017
data recovery

Backing up data has become a very important part of life since we do not want to lose that which we hold very dear to us. Sometimes you may lose all that data without even expecting it to happen and it can be a very painful kind of experience. It need not be a life and death kind of situation. Regardless of how exactly it happened, you need not worry. There are ways in which all that data can be recovered. When you have a data recovery software, you can actually do it all by yourself.

Choosing the Best Data Recovery Software

There are various data recovery softwares out there designed for this important task and finding the right one is the task that you really have. So as to recover data successfully, you have to do it right by getting appropriate software. Data products have got an algorithm which is common and is important for searching and reconstruction of the data that you have lost. There are some things that will determine the choice that you actually make at the end of the day.

data recovery

You need to consider:

  • The additional functions that you will need so as to recover the data
  • The operating system being used in the data retrieval, i.e., the host operating system
  • The file system to which the files that have been lost belonged to
  • The type of medium used for the storage which was affected by the loss of data.

Because there is an industry that dedicates itself to assist whenever one loses data, it is important to make sure you do things right. Computers are quickly becoming a part of our life and this is where most of our data are, data loss can be caused by viruses as well as operations that aren’t correct. Many software companies have bridged the gap by coming up with the best data recovery software that can be used to get your data back. You may lose data in several ways, such as:

  • System crash
  • Damaged files
  • Virus attacks
  • Accidental deletion
  • Sudden halt of the computer

data recovery

 

What the data recovery software does is to access the areas of the secondary storage that has been corrupted or failed which are inaccessible in normal circumstances. Data can be recovered from external or internal hard disks, the USB flash, RAID, DVDs, CDs, storage tapes; solid-state drives and so on. The need for recovery can also come about as a result of physical damage to devices used for storage or due to logical damage of the system preventing the possibility of mounting on the host.

Conclusion

The software is usually designed in a way that it recaptures all files written over regardless of whether the sectors have been damaged; you can recover all sorts of data including emails, MS documents, music files and even images.

Usually, the data recovery software will conduct searches within the hard drive and location data that can be recovered. It then works on piecing it back together and then provides it in a format that it can be salvaged. The best data recovery software shouldn’t give you a hard time installing

29 Sep 2017
facebook marketing

In November 2006, Facebook Pages had been launched as an advertising platform. Before its release, internet marketers really bought commercials to promote their services and products. However, thanks to Facebook, net entrepreneurs now have a manner to have a wholly unique opportunity to market products or services. A short description will be presented here about the Facebook marketing and its advantages.

The wonderful factor about Facebook Pages is that it’s far designed to inspire logo loyalty. Once you’ve got a satisfied customer, they may be able to go to repeatedly and turn out to be enthusiasts of your enterprise. In truth, humans visiting can even write what they think about your services or products on your web page’s “wall”.

Facebook Marketing: Overview

You will now be able to build a presence on Facebook for your commercial enterprise in place of just simply developing or posting a quick advertisement. Facebook Pages encourages humans to visit and spread the phrase to inspire different human beings to do the same.

facebook marketing

The individual who owns the enterprise can also be able to inspire interaction to different individuals via posting photos, films or even collaborating in organization discussions. You can also ship updates for your “fanatics” approximately the brand new things that you are presenting. You also can upload one-of-a-kind forms of applications, in an effort to similarly encourage repeated visits and encourage extra humans to join your institution or emerge as partial to your web page.

Facebook Marketing – A New Opportunity

Basically, Facebook encourages word of mouth advertising

The exceptional component about Facebook is that you may do all these things at no cost. From including applications to syndicating blogs via RSS, you’ll see that you may be capable of advertising without cost.

So, aside from being free, what’s so outstanding approximately Facebook?

facebook marketing

With over 1.71 billion energetic subscribers in Facebook and continuing to develop, you may see that it will genuinely be well worth your time to promote it on Facebook. With figures like this, every net marketer knows that this will offer a notable advertising and marketing opportunity.

Also, Facebook will let you interact with other human beings. You can make new friends as well as inspire them to put it on the market for you. With its exceedingly interactive functions, you may see that advertising and marketing may be loads easier in Facebook.

These are the matters which you have to take into account about Facebook. Because it additionally lets you interact with other human beings instead of simply assist you to put it on the market you can ensure that you’ll be capable of getting greater centered visitors in on your website. And with more centered traffic, the more capability your commercial enterprise can have in making more money.

These are the matters which you need to recollect approximately Facebook marketing and advertising. As you may see, it affords a new and particular way of advertising online. Through Facebook, you’ll be capable of getting more humans to buy from you.

What’s More?

Always take into account that you need to create a first-rate profile page in Facebook in order which will entice loads of viewers. Also, you want to add human beings as your pals that allow you to enlarge your community and get more people to visit your Facebook web page.

Remember those guidelines and you could make sure that you may be capable of getting your commercial enterprise to develop. With Facebook marketing and advertising can be plenty less difficult, and greater a laugh to do as well as extra effective. So, the following time you need to put it up for sale the goods or offerings you offer on the net, you may need to enroll in Facebook. Here, marketing is powerful and loose.

22 Sep 2017
email marketing

Email marketing is one of the most effective forms of advertising for small businesses. In order to be successful on the internet and maximise the benefits of the internet, a small business needs to implement a result driven marketing strategy on the internet. The real benefits of the internet can be realized only if a business is able to use the internet to market its products and services.

Email marketing is one of the most effective and fastest growing marketing channels. One of the first steps in a successful email marketing campaign is to build an email distribution list of potential customers. A business can build an email list from a variety of sources including its website.

Managing a substantially large email marketing campaign will require a well-planned strategy and may involve the services of a professional marketing company. If you do not have a large email list then it can be purchased easily from a direct marketing company that specializes in email list management. A business can also collect email addresses from potential customers via a newsletter registration form on the website.

Following are some 12 email marketing tips for a small business:

  1. Start building an email marketing list of customers

If you do not have an email marketing list you can start building one now. Whether you have a small or a large client base, you can start by first including your existing customers on your email marketing list which you can build upon with time. A small business can start an email marketing campaign from a relatively small list which can expand with time. As new inquiries are received, the list can be expanded. It is a common practice to purchase targeted email list from a professional marketing company.

  2. Email registration on your website

Offering customer with a way to register via your website is probably one of the easiest ways to build your own email list. A registration form can be added to your website with ease. The placement of the email registration feature on your website is important and has an impact t on conversion rates. It should be placed in a prominent place on the website. If your website uses a content management system then most likely the newsletter registration feature will be built in.

  3. Start a Marketing Newsletter

Sending newsletters to your customers is one of the most effective email marketing techniques. You can start a newsletter on a topic related to our industry. The newsletter can be weekly, monthly or even quarterly. A newsletter provides an excellent opportunity to communicate with your customers on regular basis. You can use the newsletter to subsequently market your own products or services.

  4. Improve awareness of your email marketing list

You can take some simple steps to increase the popularity of your email marketing newsletters and growing your email list. Creating a quality marketing email or newsletter requires time and effort so it is best sent out to as many people as possible.

  5. Follow data protection act

It is vital that you respect customer’s privacy and take all steps necessary to protect customer data collected by your email marketing campaigns. You should not share information without prior consent from the customer. Your email marketing list should be opt-in. When customers register their email address they are agreeing to receive marketing emails from you. If you purchase opt-in email marketing lists, you should do so from reliable sources only.

  6. Send quality marketing emails

Nothing can be worse for your branding than sending out a poorly designed marketing email to customers. You should research the content of your marketing email and plan your marketing campaign in advance. The content of the marketing email should be well researched and offer value to customers. It is OK to promote your products and business in your emails but you should try and offer a variety of information. A well-balanced email is more likely to succeed than a purely promotional email. If the email you send is full of self-promotion and does not offer real value then customers are likely to unsubscribe or opt-out from receiving emails in future. Focus on quality over quantity.

  7. Select an appropriate subject for the marketing email

A good subject for the marketing email plays a vital role in deciding how many emails are opened and read by customers. It is important to choose the subject of the email with careful thought and consideration.

  8. Design and Layout

You should plan the structure of the email with care. The layout should be clutter free and easy to read. The design should be clean and minimalist. Use images carefully. Any images used should be optimised for fast loading time. The design should reflect your brand. You should also Include your logo and contact information.

  9. Clean-up your email marketing list from time to time

If you are maintaining your own email list then you should perform basic list maintenance tasks periodically. Any un-subscribed user should be removed from the list immediately. Similarly, all old or not working email addresses should be removed. It is better to categorize your list into different categories so you can pan your emails and send specific information to specific groups. At the same time any new contacts should be added so they are not left out in the next email you send out.

  10. Test your marketing campaigns

Whether you send out regular emails or send then less frequently, it is vital that you test your email marketing campaign properly before you send them out. A spell check should be performed. Any links in the email should be checked to see if they are not broken. A good technique is to send a copy to yourself first.

  11. Measure the performance of your Email Marketing campaigns

It is important to measure the success or failure of your email marketing campaigns. There are many ways to monitor the performance. The ultimate measure of success is the number of inquiries you receive as a direct result of your marketing emails. Statistics related to your campaign can provide a useful insight. The most email marketing software will allow you to monitor deliver rate, response rate, click rate and so on. You can find out how many emails were delivered, how many were opened and even how many links in the email were clicked. You can use this information to judge the effectiveness of each email that is sent and to plan and improvise on future campaigns.

22 Sep 2017
YouTube Influencer

What is a YouTube Influencer? Well, we all guess that YouTube is one of huge social media platforms when it comes to videography. We all get our music and audios there, we upload and share. But do we know what is a YouTube Influencer? This might sound interesting!

The word “Influencer” itself, seems like a very powerful word. So when the two words combined, It’s like having a video of yourself, talking, advertising, experiencing a certain topic which could influence other people that are watching you.

A YouTube Influencer gets paid huge sums for speaking collaborations, engagements and even advertising your brand or product, by having an exposure of your service or product in their videos or they could lead traffic to your website or other social media accounts just by doing shout-outs in their videos and other social media pages.

How to Become a YouTube Influencer

As the social space gets louder and bigger online and attention is becoming more greedy. Everyone might want to be an influencer but be careful, as a real influencer needs to be more patient, persistence and more positive! Especially being a YouTube Influencer.

Reading articles or watching a video of some YouTube influencers and personalities would really inspire you to become an “Influencer”. If you want to become a YouTube Influencer these tips might help you a lot in building up your name in the Social Media Industry.

  • Experiment

It’s really important to be unique on your own. Exploring other videos from the other YouTube influencers might help you a lot. Have you found their videos inspiring? Is it your passion? Make sure to choose your own niche as long as you love what you are doing and purely present your art to the world.

  • Love the Flow

This might be the only way to keep working and improving your production. If you don’t love what you are doing, then why continue? Your video would not look alive and happy if you don’t love what you are doing.

  • Interact with the Community

When people love your video, they will surely react through comments, thumbs up and even messaging. It’s important to interact with your followers and viewers, so they will know that they are being appreciated. You are a YouTube Influencer so you should actually be social.

  • Quality and Creativity

Brainstorm yourself, think of more creative ideas on how to improve your uploads. If you focus on one variant, people would think the video is boring and repetitive. Make sure to get yourself ready every day to make more videos and share your ideas and creativity as your followers expect new videos from you every day or every week.

  • Be Patient, Be Responsible

As your followers increase every day, you should be patient and more responsible to face challenges each day, you can’t find a YouTube influencer who stopped working for a month and goes back on track. If that happens, you might lose your followers. Update your followers, be responsible and patient on thinking other ways or ideas to show your followers that you are there.

The rise of a YouTube Influencer has created a scalable and lucrative communication for brands and other niche but if only and should be approached in the right manner. Knowing the falls and other glitches of being a YouTube influencer might also help you a lot which strategies you should avoid.

15 Sep 2017
business website

Customers expect you to have a business website these days. In fact, it is often your first chance to make a good impression on your prospective customers. It may determine whether they contact you at all. So your website should contain your most convincing sales narrative, made as effectively as possible.

A professional-looking website helps you show that you run a serious and competent business, that your customers can trust you with their money, and that you will handle their orders in a timely and efficient manner.

Keep your Business Website Simple

This doesn’t mean your business website development needs the latest and most expensive web scripting or interactive features. A simple and uncluttered design with clean lines and great content is often the best bet for a small business. Focus on that content.

If your product lends itself to photography, showcase it and make it the focal point of your site. A beautiful picture really is worth a thousand words. If you catch the attention of your customers with an attractive image of your product, they are far more likely to read its description, look at its price, and buy it. Know why your customer should call you rather than your competitors. Highlight your most polished elevator speech in a prominent place on your landing page, as well as in the description of your website that will appear in search engine results.

Let the Content of your Business Website Drive its Design

Unless you have discovered a really novel market niche, your business website will initially be only a kind of digital brochure. But if you pay attention to your target customers and to the search terms they are likely to use, you can sometimes improve your page rank in the niches that matter. Too broad a term will get your site lost in long lists of results that don’t interest the customer. Appearing on the first result page for a smaller number of customers will give you more sales than coming in on the tenth result page for a very common search.

Certain types of business websites can really benefit from developing a version of their website for the mobile web. A minimal site listed with Google Maps and MapQuest can show up exactly when your prospects are looking for your type of business in your town. “Transmission mechanic San Francisco” and “Cleveland organic bakery” for example are searches of this type, which very likely come from customers who have already decided to buy and are looking for the closest place to do that.

Design the Format of your Business Website

The colors of your site should be harmonious yet striking. A simple website isn’t the same as an unformatted website. Avoid these common design errors:

  • Centered text and lack of left and right margins or gutters will make your text hard to read, and worse, make you look disorganized and unprofessional.
  • Dark backgrounds, distracting elements and mismatched type faces can make customers wonder if the rest of the business is also a part-time amateur endeavor.

A properly-formatted website is more likely to display correctly on the wide range of devices your customers could conceivably use to find you, from mobile phones to tablets to wide-screen monitors.

15 Sep 2017
increase traffic

The content you create is one of the most important aspects when starting a blog, new website or business online. However at the end of the day promoting your content and getting traffic to your site is the most crucial element to convert your visitors to customers. In order to compete in this field, you need to create better content, provide more value compared to your competition and finally make sure your audience finds your content by having a clear marketing strategy. Focusing on great content alone will not lead you anywhere. However blowing through a massive budget each month to get traffic flowing to a site is not something that everyone can afford. Luckily people can increase exposure, increase backlinks and increase traffic for free using a variety of methods.

How to Increase Traffic without Spending Much?

However, most people have said that it is impossible to do. Furthermore very few people have the correct answer to this impossible quiz.

how to increase traffic without a budget? Here are some tips.

1. Up Your Social Media Game

Over recent years social media has come to play a pivotal role when it comes to branding and marketing. It is essential that you take advantage of the audience reach that comes from social media. Facebook, Twitter, Instagram, Google+ are some of the social media channels that you should really focus on. They provide a platform to engage and interact with your customers as well as share the latest content with them and increase traffic without a budget.

2. Respond to comments

Engaging with customers and website readers is important but most companies more often than not ignore this. This is because the lack of interaction between the clients and the company will lead to clients ignoring the blog posts and most social media updates. Responding to comments will lead to more people posting on your blog and hence increasing your blog’s or websites standing as a trusted and authoritative source of valuable content.

3. Create a Blog

According to a HubSpot survey, 60% of businesses that have blogs bring in more customers compared to those that do not have blogs. A blog enables your clients to see the human side of your business and connect with you on a human level. This will help to also boost your ranking in search engines due to the volume of indexed pages.

4. Learn SEO

Learn search engine optimization so as to boost the ranking of your site on search engines. This is because a majority of people use search engines to look for services that they may require. This is why you should take search engine optimization seriously.

5. Have a Quality Website

Nowadays you can get a professional looking website without spending a fortune which was not possible in the past. Squarespace and WordPress provide amazing templates and themes that can be used to make your site complete with professionally designed custom websites.
As you continue to search for ways to increase traffic without a budget make sure to use the above information consistently, you may learn some more as you move along. The above tips can be used as a reference point when formulating your strategy. Remember to update your content consistently and soon you will be an expert. You can ask for the finest service providing firm to make that happen for you.