Let’s put it out straight to you! There is no hidden recipe for success. For some organizations, outbound lead generation works best, while for others, an inbound lead generation techniques are the source of leads.
In the context of the same, let’s focus on four inbound lead generation strategies that will help you get surprising results in less time. All set to begin? Let’s go!
1. Live Chat
Live Chat has emerged as a fantastic inbound lead generation tool. It lets your visitors get in touch with your support. Since a majority of people (not only Millennials) don’t like making a phone call, Live Chat is a handy tool for them to get various information that they seek. So, how does a Live Chat individual convert into a lead? Many studies have found that people indulging in chatting are three times more likely to convert when compared to those who did not!
2. Content Marketing
Content Marketing does not necessarily mean only blogging! Yes, it’s much more than that, and it could also include other resources such as eBooks, knowledge bases or reports and podcasts.
You can use all these elements of content marketing to give value to your website visitors, make them aware of the brand and may lure them with a deal! When it comes to lead generation numbers of content marketing, it is huge! However, content marketing also aids in creating loyalty, trust, and credibility and of course the brand awareness.
3. Social Media Platforms
Another essential inbound lead generation technique that will generate huge leads is the correct usage of the social media platforms. Yes, you should know that social media is an amazing customer service idea/tool from one aspect and the builder of the credibility from other.
When you engage over social media platforms, it lets your business build a bond with the audience, influencers and also generate valid interests in your business. It also helps potential customers who put their inquiries on Facebook, Twitter and elsewhere. However, to extract a great deal of inbound lead generation from social media, you will need to treat it seriously and be active in it 24/7. You just can’t expect to garner leads if you are active for 1-2 hours in a day because that’s not going to help!
4. Email Marketing
Email marketing has been, is and will continue to be a splendid method to engage and keep in touch with your potential end-users even if they won’t purchase a product.
Yes, if your email newsletters continue to give them benefits in terms of knowledge and promotions, they will stay put with you despite not purchasing any product presently. They may come back later to buy your product in the future. They will continue to remember your brand as long as you keep sending them meaningful emailers.
Always remember that newsletters are not only a vital way to connect with new customers but even keep in touch with your existing customers who can again buy from you!
It is always better to have a massive database of customers (yes, it will take time to build) and send them emails on a weekly or a basis which you decide. By doing so, you have more chances to convert more customers into leads. Got the idea about the inbound lead generation techniques that you can put into action? Go and start implementing them in your ‘scheme of things’!
When you incorporate them correctly, these inbound lead generation strategies will help you get extract relevant leads to growing your businesses!