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Email Marketing

13 Oct 2017
email list

After going through all the “what is email marketing” stuff the second most important thing is what is “email list”? An email list is a database of information of existing clients or potential clients. These are an inevitable requirement in email marketing to obtain leads for business. Basically, an email list is a compilation of names, email address, contact numbers, demographic location etc of a targeted group. With a good email list you can easily attract your potential customers and aware them about new products, services, sale or any kind of promotional activity currently going on or are going to happen in near future.

Good email lists are very hard to find if you want to purchase it. But good lists can be built with some good strategies and efforts.

Basically, there are two types of Email lists used in mass mailing

  1. Opt-in list or permission based list: – This type of list is best in the business because it will give most effective ROI results. Opt-in means someone gives permission to you to email him about your company, product, services etc on daily, weekly or monthly basis. That is the reason why these lists perform well in email marketing. These types of lists can be built through so many ways like pop-up opt-in form on our blog or website, opt-in box on social Media sites, through online poll or survey etc.
  2. Compiled or purchased list: – In this type of, list data is brought together from many public sources like publishers, sweepstakes, consumer survey data, retailers, etc. This kind of list will not perform a like opt-in list, but if you are looking to send bulk emails, then it is the most suitable kind of list you can afford.

email list

So, now we know what email lists are and how can they be used? The next step is how to make an effective email list?

There are many ways to build a good list. The good ones are described here:

  • Ask your Customers to give permission to email them: Ask your customers over a phone call or personally to give permission to email them. If you a have physical store, ask for email address at point of sale, tell them they will be notified about upcoming discounts or sale via email. If you have an internet based business, your communication with your customer is only through email, send a follow-up mail after a sale or lead. When you have employees, train them well to interact with customers and ask for their email address.
  • Add an Opt-in form at your website or blog: Your email service provider will make it easy for you to do this. Your website is the first place from where your potential customer or existing customer will know about your products, services or any latest information. Use this opportunity to build relation with the customer.
  • Get to the friends of friends: Encourage your existing customers to spread the word about your services or products. Include forward to friend option and share on social media option in your email. Offer incentives, rewards or free gift to your customers on every sign-up of their friends.
  • Use social media: Ask your twitter followers and Facebook fan page followers to sign-up for email alerts of your services.
  • Conduct online poll or survey: Ask views of people about information relevant to your business. Offer free thank you gifts for participating in the surveys and polls, which will delivered to participants email.
  • Participate in networking events and trade shows: Meet with new people at various online or physical networking and trade shows, tell them about your newsletter which will provide the latest information.

By using these tactics, you’ll surely see your list growing. But these are only few ideas to get started building the list. There are plenty of other ideas as well. Get going with your list building process will show you, that there are plenty of people whom you can send your emails.

22 Sep 2017
email marketing

Email marketing is one of the most effective forms of advertising for small businesses. In order to be successful on the internet and maximise the benefits of the internet, a small business needs to implement a result driven marketing strategy on the internet. The real benefits of the internet can be realized only if a business is able to use the internet to market its products and services.

Email marketing is one of the most effective and fastest growing marketing channels. One of the first steps in a successful email marketing campaign is to build an email distribution list of potential customers. A business can build an email list from a variety of sources including its website.

Managing a substantially large email marketing campaign will require a well-planned strategy and may involve the services of a professional marketing company. If you do not have a large email list then it can be purchased easily from a direct marketing company that specializes in email list management. A business can also collect email addresses from potential customers via a newsletter registration form on the website.

Following are some 12 email marketing tips for a small business:

  1. Start building an email marketing list of customers

If you do not have an email marketing list you can start building one now. Whether you have a small or a large client base, you can start by first including your existing customers on your email marketing list which you can build upon with time. A small business can start an email marketing campaign from a relatively small list which can expand with time. As new inquiries are received, the list can be expanded. It is a common practice to purchase targeted email list from a professional marketing company.

  2. Email registration on your website

Offering customer with a way to register via your website is probably one of the easiest ways to build your own email list. A registration form can be added to your website with ease. The placement of the email registration feature on your website is important and has an impact t on conversion rates. It should be placed in a prominent place on the website. If your website uses a content management system then most likely the newsletter registration feature will be built in.

  3. Start a Marketing Newsletter

Sending newsletters to your customers is one of the most effective email marketing techniques. You can start a newsletter on a topic related to our industry. The newsletter can be weekly, monthly or even quarterly. A newsletter provides an excellent opportunity to communicate with your customers on regular basis. You can use the newsletter to subsequently market your own products or services.

  4. Improve awareness of your email marketing list

You can take some simple steps to increase the popularity of your email marketing newsletters and growing your email list. Creating a quality marketing email or newsletter requires time and effort so it is best sent out to as many people as possible.

  5. Follow data protection act

It is vital that you respect customer’s privacy and take all steps necessary to protect customer data collected by your email marketing campaigns. You should not share information without prior consent from the customer. Your email marketing list should be opt-in. When customers register their email address they are agreeing to receive marketing emails from you. If you purchase opt-in email marketing lists, you should do so from reliable sources only.

  6. Send quality marketing emails

Nothing can be worse for your branding than sending out a poorly designed marketing email to customers. You should research the content of your marketing email and plan your marketing campaign in advance. The content of the marketing email should be well researched and offer value to customers. It is OK to promote your products and business in your emails but you should try and offer a variety of information. A well-balanced email is more likely to succeed than a purely promotional email. If the email you send is full of self-promotion and does not offer real value then customers are likely to unsubscribe or opt-out from receiving emails in future. Focus on quality over quantity.

  7. Select an appropriate subject for the marketing email

A good subject for the marketing email plays a vital role in deciding how many emails are opened and read by customers. It is important to choose the subject of the email with careful thought and consideration.

  8. Design and Layout

You should plan the structure of the email with care. The layout should be clutter free and easy to read. The design should be clean and minimalist. Use images carefully. Any images used should be optimised for fast loading time. The design should reflect your brand. You should also Include your logo and contact information.

  9. Clean-up your email marketing list from time to time

If you are maintaining your own email list then you should perform basic list maintenance tasks periodically. Any un-subscribed user should be removed from the list immediately. Similarly, all old or not working email addresses should be removed. It is better to categorize your list into different categories so you can pan your emails and send specific information to specific groups. At the same time any new contacts should be added so they are not left out in the next email you send out.

  10. Test your marketing campaigns

Whether you send out regular emails or send then less frequently, it is vital that you test your email marketing campaign properly before you send them out. A spell check should be performed. Any links in the email should be checked to see if they are not broken. A good technique is to send a copy to yourself first.

  11. Measure the performance of your Email Marketing campaigns

It is important to measure the success or failure of your email marketing campaigns. There are many ways to monitor the performance. The ultimate measure of success is the number of inquiries you receive as a direct result of your marketing emails. Statistics related to your campaign can provide a useful insight. The most email marketing software will allow you to monitor deliver rate, response rate, click rate and so on. You can find out how many emails were delivered, how many were opened and even how many links in the email were clicked. You can use this information to judge the effectiveness of each email that is sent and to plan and improvise on future campaigns.

3 Aug 2017
Email Marketing Solution

A report from Custora, a New York City-based marketing analytics firm, showed that 7.5 percent of all gained customers are coming from email marketing, which is better than either Facebook or Twitter and represents a 4X growth since 2013. That growth is only going to continue. However, in order to have a great email marketing program, you need to have the best email marketing solution in Bangladesh in your arsenal. This choice isn’t as easy to make as it may seem. There are dozens of options, and only by evaluating your business’ needs and direction will you know which one is best for your startup. Here’s how to find the best email marketing solution:

Define Your Marketing Goals

I’m all about action, bu an action isn’t effective unless it’s directed. Start off by figuring out what your key marketing needs are and what you need your email marketing to accomplish for you.

Are you at a stage where you want to build engagement and visibility by encouraging sign ups and sending a newsletter? Or do you plan to increase sales and conversions by using your email campaign to convert customers and link directly to your sales catalog? Because all so-called best email marketing solution in Bangladesh have different features and prices, knowing your exact needs will save you both money and hassle.

One important goal is to make sure your email campaign is readable on mobile devices as well as desktops. More and more customers are on the go, and choosing a service that allows you to optimize for mobile is a key part of a successful marketing plan.

Review Your Costs

As a startup, you already know that costs are an important factor in every business decision. As a result, the costs associated with your email marketing service must be reviewed carefully and balanced against their potential for return.

However, that doesn’t mean that you should automatically go with the cheapest possible service. New entrepreneurs often make the mistake of over-investing or under-investing. The key to right-investing is to choose the product with the highest likelihood of delivering positive returns for your company.

Pricing structures for email marketing services usually use a monthly fee that’s based on the number of subscribers you have. Services typically have plan minimums and plan maximums, but most also offer custom-built large subscriber plans as well. Regardless, it’s a good idea to choose a service that you aren’t about to outgrow in the near future.

Free trials are another important way to evaluate your cost-to-benefit results with email marketing services. Once you’ve narrowed your choices down to two or three, use the free trials and see if the service seems intuitive, easy to use, and effective for your needs. This will help you avoid spending money unnecessarily on a program that winds up being a poor fit.

Get Great Analytics

Email marketing — like all marketing initiatives — requires extensive testing to see if the templates and copy you’re using are effective. Without great analytics, you won’t have the data you need to run these tests.

Most email marketing services provide free basic self-service analytics on metrics like open rates, which links are clicked, and unsubscribe rates. That said, those aren’t the only metrics you’ll want to track.

Consider whether you want to integrate with Google Analytics, or whether you need professional analytical consulting services included with your plan. Not all email marketing services include these functions, so it’s an important consideration before you make your final choice.

Choosing the best email marketing solution in Bangladesh for your small business is an important part of any startup’s marketing mix. By considering your marketing goals, costs, and analytical needs, you’ll find it easy to make the best choice for your company.

14 Mar 2017
Email Marketing in Bangladesh

“Is email marketing an effective marketing tool?”. While the question was mainly geared towards buying bulk email lists and sending unsolicited emails, we thought it was a good chance to shed some light on email marketing in Bangladesh and what you need to create an effective email marketing campaign that will get you results.

If you want to know what makes a good email marketing campaign and what drives your customers away faster than you can blink, this article is for you.

Spam Vs Opt-in Emails

Now, before we talk further about each, we must make a distinction between what constitutes spam email and what doesn’t.

Spam email, in general, is sending an email to someone who has not requested to receive that information. A reputed email list provider/vendor/owner will not sell any emails to you, they will rent it. What that means is, instead of you getting the list of emails, they will allow sending your campaign to specific emails based on a certain demographic criterion (age, location, position…etc), all without actually having access to the individual email addresses. If you buy a list from somewhere, that is the first sign that it might be spam.

Whether you buy or rent an email list from a third party, you need to make sure that all the subscribers to that email list did choose to receive email from that vendors and that they are not receiving these emails without their consent, in other words, They “opted in” to be on that list.

Is bulk (or spam) email an effective tool for business promotion? Absolutely not. Unless you don’t care about your brand, don’t mind the negative effect of being associated with spam and don’t mind being blocked by your ISP and email clients, then bulk marketing is for you, otherwise, stay as far away as possible from it. If I was considering doing business with you, and receive a spam email from you, I will definitely not buy from you.

Is email marketing in Bangladesh an effective tool for business promotion? Absolutely. There’s a very big difference between spam and permission (or opt-in) email marketing.

Effective Email Marketing in Bangladesh

Permission marketing is a very effective tool to promote your business and stay connected with your customers. For your email marketing campaign (or any direct marketing campaign) to be effective, there are three key elements to success:

The Mailing List

The first element in having an effective direct marketing campaign is having the right and relevant audience. If you build your own database of users who said they are interested in receiving offers or information about product X, then having a campaign targeted to this audience will definitely give you better results than sending random emails to people who are not interested.

The same goes for rented lists. Defining the right target is key. Whenever you rent any list from a third party, you need to make sure that whoever receives your email is a relevant audience. If whoever is selling (renting) you the list can’t give you enough information about who the mailer is going to, chances are, you are not going to be relevant and you will end up in the spam folder.

The Offer

In addition to sending the email to the right people, your “offer” and content is key to assuring you get favorable results. The email has to be visually appealing, easy to read and understand. A person opening your email has to know immediately what you are offering him/her. Make is short, simple and to the point. Highlighting the key benefits and why they need to buy your product or visit your website, or whatever it is you want them to do (what problem it will solve, how it will make their life easier, why you are unique…etc). This information has to be prominent and very easy to spot. The reader will not go through three pages of content to know what the email is all about.

The Call to Action

Provided you got the first two point right, you still need to have a call to action. Surprisingly, this is where most campaigns fail. A call to action is a simple instruction telling the reader what he/she needs to do after reading this email. If you want people to subscribe to your newsletter, then tell them to go sign up and give them the web address. If you want them to call you for more information about your offer, simply say so, and put your contact details. If you want them to buy a product online, show the website address that they need to visit.

The call to action has to be prominent and usually comes at the end of the message. A nicely written email that looks stunning will not give you any results unless you tell people what you need them to do. “Click here”, “Visit Our Showroom”, “Buy Now”, “Download The White Paper”…etc. There are the three elements of effective email marketing campaigns, next time you have an email campaign, remember these rules and you won’t end up in the junk email folder. If you wish to add any insight or have other key elements you want to share, please do comment and tell us all about it.

28 Dec 2016
best email marketing solutions in Bangladesh

Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails – Which counts for nearly 2.5 billion people. So, don’t you want to get along with the best email marketing solutions in Bangladesh? Find the reasons here and proceed.

Best Email Marketing Solutions in Bangladesh

Emails can be customized, which allows for a more personalized communication with customers. They are a big part of everyone’s lives and are one of the most cost-effective tools a business can use. Here are 5 reasons that will proof to you how beneficial and important Email Marketing is and why you need the best Email Marketing Solution in Bangladesh:

  1. Email Marketing is cost-effective.

Most importantly, Email Marketing is inexpensive and allows business to reach customers directly. For those on a smaller budget who simply cannot afford to use marketing tools such as TV ads can still reach potential clients or current customers to inform them about offers or changes within the business.
Email Marketing has been around much longer than Social Media and therefore has more users, with over 100 billion emails being sent and received on a daily basis.

  1. Email Marketing is measurable.

When it comes to email marketing there is no guessing, just real facts, and numbers. Any software to compose and send emails will have a tracking device to see who opened your email and whether or not they pressed the link. An analytics tool like that is especially beneficial to understand what works well and what doesn’t, it allows for effective adjustments and improvements.

  1. Email Marketing reaches mobile customers.

Everyone we know owns a smartphone these days, even kids as young as 10 seem to have one now. Smartphones allow for constant checking of social media platforms, but also emails. Despite the huge interest in social media, the number one performance benefit on a smartphone or a tablet is to be able to access emails with 91% according to ExactTarget.

  1. Email Marketing keeps customers informed.

Individuals have already made the commitment by signing up to your email newsletter, so by sending out a discount code or keeping them updated on your business you can boost engagement and show them that you are thinking of them.

      5. Email Marketing is easily customizable.

When posting something on social media you target your whole following audience, whereas with emails you can address the receiver by their name. Additionally, if the subject line includes the customer’s name, 22.2% are more likely going to open the email according to Adestra.

By creating personal emails to the receiver a business has a higher chance of boosting their engagement. There is, of course, a fine line between spamming and keeping customers informed. It is, therefore, beneficial to not send emails out for the sake of it but to keep them informal. Now, if you’re searching for the firm who provide the best email marketing solutions in Bangladesh, try Codage Corporation Ltd. You won’t be regretting later.

Thank you.

 

29 Oct 2016

Inbound marketing is constantly evolving, with new trends and tactics consistently popping up as the must-use technique of the year. But no matter what other bandwagons you hop on, you shouldn’t ignore tried-and-true email marketing. Email marketing is still relevant and effective today, even with video marketing, social media marketing, mobile analytics, and sales enablement taking the digital world by storm. And today we are going to talk about a few spectacular email marketing mistakes that you need to avoid.

You should keep prioritizing email marketing as a way to improve the results of your lead nurturing program. And you should ensure the quality of your emails above all. Though reaching out to your leads and prospects through email is usually effective, if you make email marketing mistakes, you could be ruining your chances of nurturing and converting them into paying customers.

Email Marketing Mistakes to Avoid at Any Cost!

1. Typos

You might think that it’s just an innocent typo—what’s the harm? But just one misspelled word or grammar error can destroy your credibility with your recipients, and in turn, the trust they have in you. It’s actually a big deal.

Don’t just rely on spellcheck—it’s not always right. Rely on human editors to proofread your emails. You should be proofreading after the copywriting, after the design, and after the quality assurance process to ensure that no typos have slipped through the cracks and come back to haunt you.

2. Unsolicited Messages

Before you add someone to your email list, you have to be absolutely certain that you have that person’s consent. It doesn’t matter whether or not you think that person will be interested in your content. Sending spam emails will hurt your reputation and respectability and may lead to big fines and penalties.

3. Not Testing

A lot can go wrong in a simple email message. A photo might not load. A link might not work. Or your message might not display in different email programs. Test, test, test before you send out a mass email. Send it to yourself first to make sure the layout is perfect and everything works as it’s supposed to.

4. Underestimating the Subject Line

Throwing in a subject line at the last second can harm your chances of getting your message across. Your subject line is arguably the most important part of your email. Your subject line has to be compelling or your email will be quickly sent to trash without being opened. Remember, no tricks, though. The subject line has to be consistent with the body.

5. Ignoring Statistics

One of the most awesome aspects of email marketing is that you can know exactly who opened them, who clicked on your links, how many emails got delivered, how many people unsubscribed, and more. Use this data to your advantage. Review your statistics—they’ll give you insights into what subject lines, topics, and email styles are working and which aren’t.

6. No Email Marketing System

Did you know that over 50% of your recipients may not even receive your message if you don’t use a professional email marketing system? Sending mass emails to a large number of recipients in BCC is a bad idea for many other reasons, too, like the fact that it doesn’t allow for personalization, is slow, and is blocked by many providers.

Your campaign results will grow exponentially if you use a professional email marketing system, plus, your job will be a lot simpler and easier, too.

7. Not Giving People What They Want

If you’re not sending your recipients valuable, interesting content that they’ll actually want to read, that will help them in their business, and that they’ll be interested in, there’s really no reason to be sending emails out at all. Take some time to really figure out what topics your recipients will be interested in. Segment your recipients into separate groups, based on their needs, interests, and the stage of the buyer’s journey they’re in and make sure the content you create and distribute is relevant to them.

If you want to avoid these email marketing mistakes and searching for a handy digital marketing firm to run your email campaign, let Codage Corporation Limited be your ultimate partner.

Thank you. See you soon.

1 Oct 2016
Email Marketing tips

If you’re craving for reasonable, effective marketing ideas for small business, email should positively top the list. Email marketing offers some definite benefits will make it one amongst the foremost valuable kinds of online marketing that small businesses can pursue. It can be simply customized to rev up its charm, is very reasonable, and provides you the chance to promote your business on to your customers while not having to wait till they stop by your website or social media pages. However, in this very article, you will find some of the most crucial email marketing tips for small business success.

Most Eloquent Email Marketing Tips for Success

Merely sending out emails and hoping for the best isn’t about to facilitate you much, though. rather like with the remainder of your online promoting strategies, there are certain tips you must follow to induce the best return for your emails. to assist you on your means, here are our top 5 email marketing tips to make sure your email marketing efforts succeed.

1. Make Your Emails Mobile-Ready

The majority of shoppers currently access their email employing a smartphone or different mobile device, and according to a survey, a humongous 71% of those on-the-go subscribers can delete an email if it isn’t mobile-friendly. Opt for a responsive email style to make sure your emails perform dead despite however they’re accessed – there are the variety of free templates offered online to indicate you the way.

2. Give Meaningful Calls to Action

Crafting meaningful calls to action is that the best way to boost the click-through rates on your emails. Build your CTA stand out on your email by victimization different colors and daring, clear language. inspire your customers with dynamic CTAs that urge them to directly take action like “Contact Us/Subscribe/Ask for Quotes”.

3. Opt for an Easy, Clear Layout

You only have a tiny window of chance to grab your recipients’ attention with email promoting. Don’t overwhelm them with an untidy layout style that options such a large amount of graphics, flashing gifs, and ornamental fonts that your message gets lost. Trust within the strength of your message and keep company with an easy, clean layout with info divided into 2 or 3 sections. that may supply only enough visual stimulation to produce interest and capture your readers’ attention while not distracting them from your message.

4. Use Short, Compact Expression

Don’t build the error of overloading recipients with most text that it puts them removed from reading your email. the aim of your email is to induce readers to click through, therefore gift info in a very few straightforward to scan sections that readers will soak up at a look. Positioning CTAs strategically throughout text can lure recipients into taking the desired action to find additional info.

5. Choose Your Graphics Fastidiously

It may be tempting to use huge, showy graphics to catch readers’ attention, however loading down your email with too several pictures or ones that are too huge will cause your messages to load slowly or seem distorted in the email. Some email purchasers even gray out pictures, leaving solely broken-link symbols. Recipients aren’t about to watch for your email to load; they’re attending to trash it uninformed and march on. take into account causing out emails that are primarily text-based, victimization different colors and simply many happy pictures to boost the message. This approach can facilitate your message to return through clearly and quickly, which may facilitate increase your open and click on through rates.

For additional email marketing tips and complete support services for all of your digital marketing strategies, contact with Codage Corporation Ltd. Our dedicated team of marketers will offer you with a comprehensive list of small business advertising services that has responsive net style services for websites and emails, email content creation, subscriber list acquisition and management services, monthly social promoting packages, and far more.

3 Mar 2016
email marketing campaign

The first ever email was sent in 1971. Since then email has go forward from an important communication tool for researchers to a suitable way for friends, businesses and family to match up with each other. Over the previousyears email has also established into a primary marketing channel sector. Today’s best email marketing service providers are the most beneficial result of email marketing campaign.

In recent times, we can see many email marketing provider.  And now the progress in social media marketing has offered anencounter to email marketing. But, email remainders one of the maximumoperational methods of buyer communication. Due to a recent U.K. survey, 73% of sellershave faith in email marketing services are core to their business. In reality, 60% of dealers in this 2015 survey told that email is a serious enabler of merchandises and services paralleled to 42% of vendors in 2014. Email’s increasingsignificanceagrees with the improvedacceptance of smartphones, which offer clients a continuous inbox in their pocket. Read More