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25 Nov 2017
Twitter

Being a small or medium-sized business if you are promoting your brand on Twitter, then ensure that you are not doing any of the following mistakes and if you have done already, then try to make it correct as early as possible.

Leaving your bio unfilled

How will anybody know about you or your business if you don’t fill your bio? You must put some basic info about your business to attract the followers. Alongside the bio, ensure that you have a good profile image, background, and a cover image. These small things are responsible for changing the complete look of your Twitter profile. Just be precise and crisp while writing your bio as filling your bio doesn’t mean writing a complete essay.

Not following back

If you are not a very big brand or a celebrity, then ensure you follow back some of your crucial followers. Often when you don’t follow some of your essential followers, then you come across as an individual who doesn’t follow back and is very elite. This can affect the image of your company or brand.

Pushing FB updates in Twitter feed directly

Have you synced your FB page with your Twitter profile? However, always keep in mind that your FB audience is very much different than your Twitter followers. Some posts which work brilliantly on FB, they don’t generate a good response on Twitter and that is why the people’ mindset on both the platforms is not same. Design your content in a different way for the different audience. Additionally, your complete posts are not viewable and there is no assurance that your follower will click on the link for reading more when you sync your FB page to Twitter.

Retweeting too much

Retweeting every tweet which you go through is not at all a good idea; it makes your followers bored, makes your profile cluttered and thus your followers decide to unfollow you. Often you retweet things only as you don’t have anything new for posting. However, that must not be the case. Retweet the things only which you think to impact your business in some better way.

Ignoring Hashtags

Hashtags help the companies for tracking their own performance. If you are having a new item or a contest, then you can make some rare hashtag for it so that you can track its response and retweet or reply the tweets accordingly. Additionally, via hashtags you can keep yourself updated with the trending news and can make some plan around it possibly.

Not tracking results

If one is not tracking the results of his/her Twitter campaigns, then he/she is making the major mistake. The only method for knowing whether your effort has paid off or not is by tracking your campaigns’ response. You should always know that growth rate and engagement level in the number of your followers, click on your tweets and more. Utilize Google Analytics for tracking the results and for measuring traffic on your site via Twitter. Additionally, you can go through your Twitter functionality by utilizing Twitter Analytics as well.

4 Nov 2017
podcasting

The digital marketing world is undergoing tumultuous changes and every marketer is seeking their way on trying new technologies. Within this scenario, the podcast shows the sign of resurgence. It has become a buzz word in the techie world, which the top social media marketing companies are employing to achieve success with their campaigns.

Are you thinking to create a podcast for your business, but don’t know where to start from and how to achieve success with it? Then, this article is just perfect for you.

What is Podcasting and why you need it?

Podcasting is a digital content medium, that’s usually in the form of audio or digital radio. Unlike any other social platform, it allows you to consistently deliver high-quality, relevant and targeted content to a massive audience. Moreover, you can personally connect with your audience on a one-on-one level.

But, to maximize its potential in your favor, you need to plan a strategy. It’s like a professional media outlet, which usually the professionals make, but if you are trying to make an amateur effort, then you’ll need to do it correctly.

Here are 4 steps you must follow to be on the right path to podcasting success:

1. Determine the Podcasting Frequency

As podcasts consist of an episodic series, so before anything else, it’s essential to decide on its frequency. Just like any other content medium – TV show, blog, etc. it’s equally important to create its schedule and stick to it. Nothing can be more frustrating for a podcast audience, then bearing an erratic podcasting schedule. So, stay consistent and inform your audience about the schedule, for their easiness. As a newbie, you can start as bi-weekly and as time progresses, you can try weekly to multiple times in a week. But, don’t forget your ultimate goal of keeping your audience engaged.

2. Make a Decision on Its Format

Deciding on whether you want to make an audio or video podcast is quite daunting, which most of you must have experienced. Simply speaking, the format doesn’t matter; it’s the quality that has all the value. So, do what you are good in and can perform in the best way. If you are not good on camera, don’t have a great place to shoot and your content is longer, then go for the audio podcast.

Even, if you are not good on a mic, then scrutinize the choice, depending upon the entertaining level your podcast will provide. Moreover, look out for what your competitors or similar niche people are doing and which format they are using. This information will surely help you in taking the right decision.

3. Decide on its Length

Determining the optimum length of the podcast is a tricky beast, which can only be done through trying and testing on what works and what doesn’t. The optimum length is 12-15 minutes if you are a sole host. Even if you are covering many interviews in one, then even try keeping it short and informative. And always stop before you feel that you have exhausted the topic. While in the case of co-host podcasts, 15 minutes still remain an optimum length to keep the audience interested.

Although, there are various popular podcasts as long as 45-60 minutes like Internet Marketing for Smart People by Copyblogger (Robert Bruce). Thus, what’s important here is the experience of the podcaster and the type of content. If you are really confident over the mic and have interesting content to keep audience engaged, then you can work on a longer format. But, if you are a newbie, then do it cautiously. Moreover, if you have the power to make a crappy content interesting, then going longer will help you in providing more knowledge to your audiences. But, if it’s not the case, then keep it short to guide your audiences to its conclusion. Obviously, it’s not wrong to experiment here until you get it right.

4. Focus on Production Quality

This is one point that most of the podcasters don’t stress upon, whilst it’s valuable for its success. It can either build or break your audience. So, focus on how your podcast sounds, how its segments – sound and audio quality is. You can overcome it by using a good-quality microphone and an HD camcorder. If you look fussy or your audience can’t hear you properly, then your podcast will be of no value.

15 Sep 2017
increase traffic

The content you create is one of the most important aspects when starting a blog, new website or business online. However at the end of the day promoting your content and getting traffic to your site is the most crucial element to convert your visitors to customers. In order to compete in this field, you need to create better content, provide more value compared to your competition and finally make sure your audience finds your content by having a clear marketing strategy. Focusing on great content alone will not lead you anywhere. However blowing through a massive budget each month to get traffic flowing to a site is not something that everyone can afford. Luckily people can increase exposure, increase backlinks and increase traffic for free using a variety of methods.

How to Increase Traffic without Spending Much?

However, most people have said that it is impossible to do. Furthermore very few people have the correct answer to this impossible quiz.

how to increase traffic without a budget? Here are some tips.

1. Up Your Social Media Game

Over recent years social media has come to play a pivotal role when it comes to branding and marketing. It is essential that you take advantage of the audience reach that comes from social media. Facebook, Twitter, Instagram, Google+ are some of the social media channels that you should really focus on. They provide a platform to engage and interact with your customers as well as share the latest content with them and increase traffic without a budget.

2. Respond to comments

Engaging with customers and website readers is important but most companies more often than not ignore this. This is because the lack of interaction between the clients and the company will lead to clients ignoring the blog posts and most social media updates. Responding to comments will lead to more people posting on your blog and hence increasing your blog’s or websites standing as a trusted and authoritative source of valuable content.

3. Create a Blog

According to a HubSpot survey, 60% of businesses that have blogs bring in more customers compared to those that do not have blogs. A blog enables your clients to see the human side of your business and connect with you on a human level. This will help to also boost your ranking in search engines due to the volume of indexed pages.

4. Learn SEO

Learn search engine optimization so as to boost the ranking of your site on search engines. This is because a majority of people use search engines to look for services that they may require. This is why you should take search engine optimization seriously.

5. Have a Quality Website

Nowadays you can get a professional looking website without spending a fortune which was not possible in the past. Squarespace and WordPress provide amazing templates and themes that can be used to make your site complete with professionally designed custom websites.
As you continue to search for ways to increase traffic without a budget make sure to use the above information consistently, you may learn some more as you move along. The above tips can be used as a reference point when formulating your strategy. Remember to update your content consistently and soon you will be an expert. You can ask for the finest service providing firm to make that happen for you.

26 Aug 2017
website banner

Needless to say, you never get a second chance to make a first impression on anyone’s mind. And when a visitor comes to your website so the first thing that makes your company’s impression on their mind is the banner of your website. Therefore, having an eye-catching banner is as important for your website as salt in a dish to add taste. After all, you also want to make a first impression on your visitor’s mind. Don’t you?

Website Banner & It’s Importance

On the off-chance, your website doesn’t have any such banner so the chances you are losing more customers than you are gaining right now. A banner is a sort of advertising over the World Wide Web that showcases your offers to your customers and holds their attention. Here are some points that make you understand the importance of having a website banner.

Encourage Visitors

One of the common reasons to have a website banner is that it helps to encourage your customer to stay on your website for further browsing to understand your offered products and services. All in all, it increases the visibility of your website on different search engines and easily captures their attention.

Cheapest Way Of Advertising

Advertising can do wonders for your business growth and if you are not investing in it to save your money so you probably losing the countless business opportunities. Yes, advertising is expensive, but not all the time because website banner is the cheapest way to do it in an effective and creative manner.

Promote Company News

If your business holds any event and wants people to know about it, so, website banner is the easiest way to do so. It allowed you to promote your company news and important information in a manner that captures the attention of its visitors, so, more and more people get involved in it.

Highlight Hot Products And Services

Another reason to have a website banner is that it helps to highlight your star products and services in front of your customer. It increases your conversion rate and gives new wings to your business promotion.

What do you think now? All above points clear your doubts regarding its importance for your business. The banner can be challenging to design but can do a miracle for your business growth and therefore you should hire a Website Designing Company to do this task. The banner is the gateway of your website makes sure it should be attractive and informative as well that increases your presence over the World Wide Web.

3 Aug 2017
Website Development Company in Bangladesh

Web development is not only an occupation. It is considered as an art that requires specialists and professionals to do well. Though, how can you recognize one of the finest website development company in Bangladesh for your website?

Basic Characteristics of Website development company in Bangladesh

Now we have listed a small number of characteristics of a good website development company in Bangladesh which will assist you in selecting the right alternative for your business. A good web development company will give all of these facilities which given below.

  • Creative Team

Appoint Website Development Company that is artistic in their work and presents you the occasion to gain variety on your website. You can make use of new elements, looks, and themes in order to create the website extra customized and exclusive as compared to the competitors. If a development organization is offering frequent kinds designing services, then this denotes that the company has an imaginative team which can assist you further.

  • Meeting the time limit

Deadlines are measured as one of the most vital aspects of web development. You being a website proprietor should ask the website programmers about the accurate time for developing your website. If the party does not offer an estimated deadline or if the time limit is missed, the whole web before application development scheme can be terrible.

  • Set to Go Process

A procedure in place is necessary for the management of the entire project as its absence denotes that the corporation is lagging in “IT”. Any Website development company can generate their own way to which they can work on through the whole project and the whole web development group works step by step for the scheme.

  • Diversity in Portfolio

Website Development Company for appointing that you are considering for your scheme should have a huge portfolio (or have worked in diverse industries), this should assist your website scheme in reaching the objectives you contain in mind.

  • Testimonials

Web development groups that dedicate themselves towards superiority and set principles in their work will provide you guaranteed results. Read the testaments and reviews by of the website programmer by the customers who before used their services. This can provide you a better idea about the work and status of the web development company.

  • Proper Blogging segment

Blogging is one of the most excellent ways to share your ideas, standards, and your work which is presently in process etc. appoint web developer or company who has a good quality blog for their company and they confirm to update it on a normal basis. These blogs speak out regarding the work along with interest for every project and their talent set.

  • Support and Maintenance

A specialist web programmer will show you regarding new upgrades for the web, about the method to contact the corporation at any time after the launch of the website and also, concerning the support and maintenance completion. This part is serious and you should not overlook this part.

These are a small number of traits of a great Website development company in Bangladesh. If you discover the above characteristics in any company, you can absolutely start your web development project with that company and benefit the benefits that assist you to succeed and look high-quality online.

22 Oct 2016

POS stands for Point Of Sale. This is a system that is used throughout the restaurant and retail industry. This computerized system allows business owners to track sales, cash flow, food inventory and can help simplify your bookkeeping enormously. Today, we going to have a brief discussion regarding the demand of a quality POS System in Bangladesh.

POS System in Bangladesh for Restaurant Business

The high volume of cash and credit cards that pass through a restaurant each day make a POS system a necessary. Not only does a POS system track every penny of your sales, many POS programs also act as credit card processors.

This makes swiping credit cards more secure for both the customer and the business. Servers are accountable for all their sales, and it is impossible to alter checks in the computer unless you have the password. This helps cut down on employee theft.

Benefits

One benefit of a POS system in Bangladesh is that it simplifies communications between the kitchen and the wait staff. Orders go through the computer, directly to the kitchen printer. Another benefit of a restaurant POS programs is that it can track everything from food usage to the most popular menu items. Because the POS system acts as a time clock, it can also help prepare payroll. This can save you a lot of money in your bookkeeping department. Along with the daily operations of running a restaurant, a quality POS system in Bangladesh can organize profit and loss statement and sales tax.

Drawbacks

The most obvious drawback to any POS system in Bangladesh is that it is a computer, and subject to all the same technological whims.

If it happens to crash and you don’t have a backup, then you risk losing all your data, not just sales, but profit and loss statements and payroll statements. Important stuff that the IRS may want to examine someday. So, always have a backup.

Warranty Issues

Remember all that money you saved on bookkeeping?

You may end up spending it on your tech guy, to help set up the POS and perform any troubleshooting. A POS system in Bangladesh doesn’t have the same life span as a good old fashioned cash register. You will need to replace parts, update software and eventually need to replace it entirely with a new model. New POS systems come with limited warranties and tech support, but just like every other piece of equipment, the problems always seem to start after the warranty has run out. For this problem, you can always buy extra tech support.

Where to find it?

There are many POS distributors. But, if you want quality along with superior service at the decent price range, check the service chart of Codage Corporation Ltd. By purchasing POS system from us, can give you the boost you needed for a long time.

Final Word

If you are planning a very small operation, such as bagel or sandwich shop, you may not need a POS system in Bangladesh at the opening time, especially if you aren’t going to take credit cards (and there are plenty of places that still don’t accept plastic). However, if you have dreams of expanding or franchising, then you may want to figure in the purchase of a POS into your opening costs.

3 Mar 2016
seo services company

Search Engine Optimization or SEO is a great tool for the achievement of your business in the world of digital marketing service. It is well-defined as a method of making your website noticeable on search engines like Google, Bing or Yahoo. Have you ever measured why SEO is significant for your website? Maximum companies now a days trust on online segment for appealing new customers, main generations, sales and getting additional profit. If your businesses has not propelled a site then you are missing out on large chances that would improve you. Think of investing in best SEO agency as it would deliver excellent return on venture. Income, business publicity and sales are key points why businesses select for SEO. However, it is a length enprocedure wherein results take more than six months as it contains both on-page and off-page optimization. But best SEO campaigns may not be effective at all times and sometimes it may fail due to someissues. Even we can see website SEO services in Bangladesh.Here are some of the cause why SEO is significant for online success. Read More